The Power of Browser Fingerprinting: Personalized UX, Fraud Detection, and Secure Logins

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The case for browser fingerprinting: personalizing user experience, improving fraud detection, and optimizing login security
Have you ever heard of browser fingerprinting? You should! It's an online user identification technique that collects information about a visitor's web browser and its configuration preferences to associate individual browsing sessions with a single website visitor. 
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"The real threat is actually not when the computer begins to think like a human, but when humans begin to think like computers."
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